WHO WE ARE
XCEL IS A CONSUMER PRODUCTS AND LIVE STREAMING MEDIA COMPANY GENERATING OVER $500 MILLION IN ANNUAL RETAIL SALES
We are engaged in the design, production, marketing, wholesale, and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods and other consumer products. The company has sold in excess of $3 Billion US in retail sales through live streaming on TV and other screens.
Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment, and social media as one. Xcel owns the Isaac Mizrahi, Judith Ripka, Halston, C. Wonder, Lori Goldstein and Longaberger brands, pioneering a ubiquitous sales strategy which includes the promotion and sale of products under its brands through live streaming, brick-and-mortar retail, e-commerce and peer to peer channels. Headquartered in New York City, Xcel is led by an executive team with significant livestream production, merchandising, design, production, distribution, marketing, retailing, and licensing experience, and a proven track record of success in elevating branded consumer products companies. With an experienced team of professionals focused on design, production, and digital marketing, Xcel maintains control of product quality and promotion across all its product categories and distribution channels.
XCEL DIFFERENTIATES BY DESIGN
VISION
To reimagine shopping, entertainment and social media as one thing
MISSION
To design and produce the best products for our followers and customers
VALUES
Be open and honest; listen to our followers and partners, collaborate fairly to win, grow through the two second advantage, foster the team
OUR BRANDS
