Xcel is Shaping the Future of Shopping through Social Commerce

Our Mission

We are committed to driving innovation and redefining the shopping experience through our video shopping. We set new standards in the retail industry, through our investments in and founding of ORME, by pushing the boundaries of creativity and technology, through our video and social commerce platform, to inspire and engage our customers.

Our Values

  • Authentic

    Our portfolio of iconic owned brands embraces their history to shape the future. We are committed to preserving their authenticity and legacy while driving innovation in design.

    Our Owned Brands & Their Influencers →

  • Innovation

    We revolutionize the way consumers shop and connect with our iconic owned brands. Our commitment to innovation and customer engagement through dynamic video experiences has reshaped the retail landscape of the future.

  • Vision

    Our team of creative minds are passionate about pushing boundaries. Highly focused on integrity, innovation and collaboration, we are driven to shape the future of commerce and create a lasting impact for our customers and partners.