Our Mission

We reimagine shopping, entertainment, and social media as one thing.

what we do our brands
Xcel is Shaping the Future of Shopping through Social Commerce

Video Commerce Innovators

We are committed to driving innovation and redefining the shopping experience through our video shopping. We set new standards in the retail industry, through our investments in video commerce technology platforms, by pushing the boundaries of creativity and technology, through our video and social commerce platform, to inspire and engage our customers. We have unparalleled success with over $5B in retail sales and over 20,000 hours of content creation time.

XCEL Brands by the Numbers

  • 14+ YEARS

    as a Leader in Video and
    Social Commerce

  • $600M+

    Historical Average Annual Retail Sales Generated by our Brands

  • 20K+

    Hours of Video Commerce
    Content Production

  • 46M+

    Followers across Social Media Platforms

  • $5B+

    Total Retail Sales to Date Generated through Video & Social Commerce

  • $280M+

    Total Historical Royalty Income Generated

Our Values

Be Open & Honest

Listen to our Followers & Partners

Collaborate Fairly to Win

To Innovate to Where Things are Moving

Foster the Team