Xcel actively promotes the growth of consumer awareness and touch points for its brands through a wide variety of licensed product categories and branded partnerships. With a current portfolio of licensing partners that consists of more than 1,600 vendors, each opportunity is carefully designed to be a natural brand extension—executed with authenticity and high standards of product quality within the brand aesthetic, and controlled within appropriate channels of distribution.

Trend-right, dynamic assortment of products drives follower and customer engagement, sales, and market share. Fast-to-market production and inventory management drives higher margins. Proprietary brands drive traffic and decrease price competition. State-of-the-art integrated technology platform delivers intelligent, trend-right products.