Xcel Brands, Inc. engages in the acquisition, design, licensing, and marketing of consumer brands. Xcel’s focus is on dynamic brands that generate high consumer awareness in social media and sell products through an omnichannel retails sales strategy in direct-response television, bricks and mortar, and internet retail distribution channels. Xcel employs in-house design and marketing teams and partners with best-in-class licensees in order to differentiate its brands and provide retailers and consumers with superior product offerings.
Xcel currently owns and manages the Isaac Mizrahi brand, with sales of licensed product under the “IsaacMizrahiLIVE” brand through QVC’s Direct-Response Television and Internet channels, and the Isaac Mizrahi New York brand to brick and mortar and Internet retailers through strategic licensing relationships.
Also, Xcel Brands provides design and other services for the Liz Claiborne New York brand, sold exclusively through QVC.
Xcel plans to grow the Isaac Mizrahi brand both through its existing partners such as QVC, continued retail expansion of the brand, and through international licensing opportunities. Xcel also seeks to acquire additional brands that it believes it can leverage across distribution channels through its unique business and operating model and create value for the Company’s shareholders.