Xcel believes that great design and quality products supportred by dynamic brands are key to differentiating itself across its various distribution channels.

Our focus is to differentiate by design.

With an in-house design team of over 30 designers, and a marketing and communications team, Xcel Brands is able to maintain and convey individual brand positioning from inception and conceptualization through to customer conversion. Our customers are our followers. As a pioneer in the Omnichannel retail sales strategy, Xcel Brands is also uniquely positioned to deliver our brands to multiple customer touch points across an array of consumer profiles.