Xcel Brands, Inc. is a leader and innovator in Omnichannel retail sales, which includes licensing, the distribution, marketing, and sale of products across various distribution channels including bricks & mortar, internet/digital, and direct-response television. Coupled with a 360° marketing approach driving impressions and interactions in social media, Xcel is able to reach consumers across a multitude of touch points.
The company currently owns the Isaac Mizrahi brands including “Isaac Mizrahi New York”, “Isaac Mizrahi”, “Isaac Mizrahi Jeans”, and “IsaacMizrahiLIVE”, which includes products across a variety of categories sold through Xcel’s Omnichannel retail sales strategy in better department stores, through QVC, and online. Xcel also designs the Liz Claiborne New York brand which is sold exclusively through QVC.
Led by an executive team with significant retailing, licensing, design, and marketing experience, and with a team of over 30 designers and social media focused marketing executives, Xcel maintains control of the quality and promotion of products under its brands in order to provide superior and differentiated products to consumers across each of its distribution channels.
Xcel differentiates by design.